Avery Dennison (via atma.io) is a US labeling and RFID leader offering DPP-as-a-Service with a unique digital identity per item, ranked overall leader in ABI Research's DPP assessment. It excels at industrial-scale serialization. Reeco competes on a different axis: verification of the data, not just identity of the item.
| Reeco | Avery Dennison | |
|---|---|---|
| Core model | Verifies declarations against primary sources at issuance | Item serialization + DPP-as-a-Service (atma.io) |
| Granularity | Per-garment, with mass balance | Per-item digital identity |
| Credential delivery | Wallet-ready SD-JWT VC via OID4VCI (public issuer) | Managed atma.io platform |
| Public testable endpoint | Yes — ia.reeco.eco/dpp-issuer/ + public JWKS | Not published |
| Standards recognition | UNTP Software Register, JRC Stakeholder, CIRPASS-2 EWG1/3/5 | Industrial scale; ABI Research-ranked leader |
Avery Dennison's strength is scale and item-level digital identity across huge volumes. Reeco's is what the identity carries: each declaration is reconciled against its primary certification source, the DPP holds a per-garment mass balance, and it is delivered as an open, independently verifiable credential (OID4VCI/SD-JWT) — testable at a public endpoint, not locked in one vendor's platform.
Reeco issues the DPP as an SD-JWT Verifiable Credential via OID4VCI, signed (ES256/EdDSA) and selectively disclosable — testable today at ia.reeco.eco/dpp-issuer/ with a public JWKS. It is listed in the UNTP Software Register (UN/CEFACT) and built by a JRC Registered Stakeholder and CIRPASS-2 Expert Member. Verifiable facts, not positioning.
See the full guide to DPP providers for Italian fashion and the ESPR compliance guide.
Yes, on the issuance and verification layer. atma.io leads on item serialization at industrial scale; Reeco leads on verification at source, per-garment mass balance and open, wallet-ready credentials you can test publicly at ia.reeco.eco/dpp-issuer/.
No. Reeco issues standards-based Verifiable Credentials (OID4VCI/SD-JWT) with a public JWKS; any verifier or wallet can validate them without a commercial relationship.
The EU DPP Registry goes live 19 July 2026, becoming a precondition for market access.
No. GRS verifies recycled content in bulk kilograms; the ESPR Digital Product Passport requires a verifiable declaration for each individual garment. GRS is a strong input to compliance, not compliance itself.
The ESPR delegated act for textiles is expected in 2027, with enforcement of the Digital Product Passport from 2028 for garments sold in the EU.
A GRS Transaction Certificate proves a quantity of recycled material (in kilograms) moved between two certified parties over a period. A DPP claim is the recycled-content statement attached to one specific finished product that a consumer or auditor can verify.
Through a mass-balance method that allocates certified material across produced units using fabric construction and yield data, then verifies and signs each claim. This is what the Reeco® platform automates.